Futurize Your Enterprise by David Siegel
Excellent reasoning and information on how to convert your e-commerce site into an e-business site through customer-focus.

The Monk and the Riddle by Randy Komisar
Komisar (Apple, Claris Softeare founder, former CEO of LucasArts Entertainment and Crystal Dynbamics, CFO of GO Corporation, advisor to WebTV and Tivo, along with many other companies to his credit) provides insights into putting a sense of balance into the .com life style, and provides a good lesson for .com business strategies along the way. Though a bit easy for someone who as already "made it" to talk, the advice is genuine. It's a quick read too, good for a weekend afternoon while relaxing outside enjoying the sunshine (how appropriate!)

The Cluetrain Manifesto: The End of Business as Usual by Christopher Locke, Rick Levine, Doc Searls and David Weinberger
Although it starts off with a quirky and in-your-face call to action, these four authors are certainly no "young-web-punks". With established business backgrounds (which collectively include Sun Microsystems, MCI, IBM, Ricoh, New York Times... the list goes on) these four compile their rants, raves and musings from the archives of The Cluetrain website into this Manifesto. Required reading for any business hoping to have any chance of making it on the Web.

Blown to Bits by Philip Evans & Thomas S. Wurster
A good (if somewhat dry for my taste) business book. If you're a true business type and are put off by the rage of the Cluetrain Manifesto, this book is for you. Goes into deep detail on the trade-offs between reach and richness in providing information to customers to gain their business. It also describes what happens as traditional markets and supply chains are deconstructed or "blown to bits" by internet and connectivity technology. As customers become smarter, the stakes go up. Businesses not willing to take the risk on this new market are destined to be consumed by it, bit by bit.

Built to Last by James C. Collins, Jerry I. Porras
How doe companies like Proctor and Gamble, Motorola, General Electric, Sony, Walmart and other top industry names build and maintain their standing? "Built to Last" peels away the onion to reveal how such leaders become "visionary" companies, their vision, philosophy, ideals and structure that have helped them to become industry leaders and household names.

Rules for Revolutionaries (Hardbound) by Guy Kawasaki
Also available, the paperback version.
Very inspiring advice on how to think out of the box, go against the flow and realign your thinking to create revolutionary advances whatever your field.

The Inmates Are Running The Asylum by Alan Cooper and Paul Saffo.
Although a bit rough in some areas, this offers a good look at why the traditional software development and marketing model is inherently NOT customer focused. Also tips and methodologies for designing interfaces for human-beings to use.

Design of Everyday Things by Donald A. Norman
The Design of Everyday Things compares good, functional design to poor, dysfunctional design from a common sense point of view. Norman introduces the reader to some of the technical parameters of good design in a manner that is approachable and easy to understand. An excellent resource for valuable perspective for those doing any kind of design work, from architecture, to products to interface.

Designing Web Usability: The Practice of Simplicity by Dr. Jakob Nielsen
From the modern-day Web Interface guru, Dr. Nielsen presents excellent insight and knowledge on web usability and good interface design technique. Many of the concepts are simply common-sense that we as designer tend to forget.

HTML for the World Wide Web - 4th Ed. by Elizabeth Castro

DHTML for the World Wide Web by Jason C. Teague

BBEdit for Macintosh by Mark Bell

Final Cut Pro for Macintosh by Lisa Brenneis

Dreamweaver 3 by J. Tarin Towers

Flash 4 for Windows and Macintosh by Katherine Ulrich.

Flash 4! Creative Web Animation by Derek Franklin and Brooks Patton
Includes a CD with Quicktime Tutorials on it. This is a great starter book for learning Flash.

Flash Web Design by Hillman Curtis
Hillman Curtis is a leader in Flash animation innovation. Formerly a Creative Director with Macromedia, he now works out of his own design stuidio, HillmanCurtis.com. Once you have the basics down, this is an excellent book to get up to speed on doing the "cool" stuff.

The JavaScript Bible 4th. Ed. by Danny Goodman
Good coverage of JavaScript along with support indexes of what commands work in Microsoft Internet Explorer and Netscape Navigator broken down by release. A bit on the tech side, but an excellent reference to have handy. Probably best to start with an intro book to see if you like JavaScript, then get this when you feel the need to get more serious.

Creating Killer Web Sites, Second Edition by David Siegel
David Siegel, creator of the High Five award site of the day, and founder of Studio Verso which has since morphed yet again into metrius has a long history of Web Design Guru-ship. This first book of his (2nd ed.) though dated now (9/2000) gives some good background on tips and tricks for HTML. Although many of the tips are now obsolete due to Cascading Style Sheets and recent browser upgrades, the thought process behind them is still solid. A good reference book.

Secrets of Successful Web Sites : Project Management on the World Wide Web by David Siegel
One of the early guru's of the Web, Siegel's second book on web design and management approaches techniques for building and operating a successful website, as well as review of case studies. Though dated as of this writing (9/2000) there is still a lot of good material in here.

Builder.com
Produced by the folks at c|net, Builder.com hosts a variety of tools and infromation for building a Web presence. Short tutorials give hands on experience developing with the technologies that make the Web what it is. Though decidedly Windows oriented (not so much fun for us "Macinpeople"), there is a lot of good information there to build your skill set.